AT&T has finally inked a deal with Sony’s Funimation to sell Crunchyroll for $1.2 Billion. Funimation, a joint venture between Sony Pictures Entertainment and Sony Music Entertainment (Japan)’s Aniplex, has been a major rival to Crunchyroll in the global market for Japanese anime fandom. AT&T, looking to reduce its debt load, has been looking for a buyer for Crunchyroll for several months.
Crunchyroll touts more than 3 million subscription VOD subscribers and some 90 million registered users across more than 200 countries and territories. It offers ad-supported VOD, mobile games, manga, events merchandise, and distribution. Crunchyroll says it has more than 1,000 titles and over 30,000 episodes, which it claims represents the world’s largest anime library.
“We are excited to embark on this new journey. Crunchyroll has built a world-class brand with a passionate fan-base of over 3M subscribers, 50M social followers and 90M registered users. These amazing fans have helped to propel anime into a global phenomenon, Combining the strength of the Crunchyroll brand and the expertise of our global team with Funimation is an exciting prospect and a win for the incredible art form of anime.”Joanne Waage, General Manager of Crunchyroll.
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