LEGO donates Four Million Dollars to fight Racism and Clarifies Recent Comments Regarding Affiliate Partners

The popular building brick toy company LEGO released a statement on Social Media that they will be donating Four Million Dollars to fight racism and inequality. Other companies such as Nintendo, Home Depot, Facebook, Apple, and the Minnetonka-Based United Health Group have made contributions to fight racism, Forbes’ Staff Reporter, Isabel Togoh made a list of Companies that have donated to Anti-Racism efforts; but according to the Toy book, the company is also facing scrutiny regarding an email to Affiliate Marketers from Rakuten Link Share.


The Email (Which the Toy Book Website has the Exclusive mentioned in the link in the paragraph above,) requested for the removal for product listings and features of the following products, Minifigures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings. Sets include the LEGO City Police Station, Fire Station, Police Dog Unit, Patrol Car, Fire Plane, Mobile Command Center, Police Highway Arrest, which is more than 30 building sets. A spokesperson for the Lego Company released a statement regarding the Rakuten email:

“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future.”

Lego Spokesperson

If you want to help or donate to fight racism, click here to head over to the Black Lives Matters website where you can find ways to help and petitions you can sign to help the cause.

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