Trigger Produces Animated TV Commercial for Lotte Chocolate’s 60th Anniversary

LOTTE, one of the most iconic confectionery manufacturers is getting ready to celebrate its 60th Anniversary. It’ll celebrate it in style, thanks to the help of TRIGGER Studio (Little Witch Academia, Cyberpunk Edgerunners, BNA: Brand New Animal).

Recently, Lotte debuted a brand-new commercial to celebrate its 60th Anniversary in Japan (taking place on February 1st, 2024!), with a special new song by Ado called Chocolat Cadabra. The song will be available digitally on January 31st. Be sure to check out Crunchyroll for Ado’s exclusive comments regarding the new tune, and her experience working with LOTTE and Trigger.

The clip was planned and produced by Genki Kawamura (Suzume, Weathering With You, Your Name), with Yo Yoshinari (Little Witch Academia) serving as the Character Designer and Director.

Lotte 60th Anniversary Chocolate Cadabra Visual
Image Credit: LOTTE, TRIGGER

The story takes place in a chocolate factory late at night. A girl wanders into the factory from the real world and meets a girl who lives in the magical world and a girl who lives in the scientific world, and and delicious chocolates are being made one after another. “Chocolat Cadabra,” a magic spell that makes chocolate delicious, is played to a charming melody.

Chocolat Cadabra 30-Second Commercial
Chocolat Cadabra 60-Second Commercial

Source: Crunchyroll

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